Press Kit Strategies for Singers & Musicians

A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information. You can create a press kit that is mailed to the appropriate recipients and it is a good idea to have an electronic form of your press kit that can be emailed and posted on web sites. 

Things to include in your press kit: 

Talk about your music, the way in which you perform your songs, your sound, and who your influences are. You will want to give a good idea of what you may sound like in these descriptions. Do not be afraid to interject a little humor into your descriptions. You will get someone's attention during the very first minute they open your press kit. If you do not captivate them immediately, they will lose interest. Why would a record promoter or executive gain by giving you a chance to record and market your music? You will want to make it clear why you would be a good investment. Include press clippings and quotes as they become available. 

A remark made about you by a reputable person will go a long way in making your press kit credible. This will let the reader know that you have been recognized as a talent to be reckoned with and could possibly create extra momentum for you while you are trying to launch your career. Whether you are in need of a singer, musician, or actor press kit, recognition from others is a great tool in promoting yourself. A sample of your music in the form of a high quality CD or clips that can be heard in an electronic press kit are critical. Make certain you label the CD with your name and contact information. If someone loves your music but has misplaced the rest of your press kit, you will want this information to readily available to them. Include a personal cover letter to whomever you send your press kit to, and try to avoid sending your musician press kit unsolicited. It is always better to have a referral from a friend or associate of the person you wish to see your material. 

 Be careful not to overdo the self-promotion. You should be positive and state your ambitions, but shameless self-promotion will make you look unprofessional and less than credible. Also avoid including too much personal information. No one cares (yet) about your first pet, your grades in elementary school, or your personal phobias. Keep the focus on your music and your accomplishments. You want to be sure you do not look desperate for work, even if you really are. You really only need one page of your press kit to be devoted to a biography and one page that includes quotes and press clippings. This rule stands even in an online portfolio. By keeping each topic on a simple page, you are much more likely to hold the interest of the person who receives your press kit. Make sure the tone of your band press kit is in line with who you are as a person and the type of music you perform. Offer a limited a mount of information about yourself, your band, and your style of music. Don't give the reader more information than they want. If your introduction is too lengthy, you will lose the interest of your intended audience.


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Music Now We Learn Also On-Line

Currently, only Internet allows a target so specific and profiled potential customers and more cost relatively low when compared with traditional methods of promotion in the media (press, TV, radio, etc.). Now, thanks to increasingly frequent requests on search engines, the main specialized academies as a school of music, have very clear requirements of their potential students who turn to the Internet just to find training courses, both professional, both amateur to improve their artistic techniques. 

 In addition, the Internet, has an advantage that any other traditional media, the opportunity to interact with the structure, with the site and get in direct contact with the staff to get clarifications and explanations on offers and promotions in place. 

 Although the Music was one of the first resources to be distributed over the network, only now sense the real need for development of this sector on the Internet in the sense of Business. In fact, music on the Internet is, by the birth of the MP3 format, synonymous with downloading (legal or illegal as appropriate), but little more. This makes for anyone who offers a course of battery, the investment advertising on the Internet is the best solution in terms of ROI (return on investment) because it overcomes the cost of promotion (just think that a page advertising, only for his implementation costs from 1000 to 2000 EUR) and allows you to get more gains by the high target users already interested in the courses and products offered by the school of music.

 There remains only cultivate their dreams and improve their artistic features everything just with one click. This is because if a potential student, is interested in a course of hand, the first thing he does' search is on the internet and then on search engines. In this sense, with its proposed site in the best time to attract a new customer is fundamental and dramatically increases the chances of contact and turn a prospect into a customer owner. E 'in these terms that these vocational schools have decided to invest part of their advertising budget on the Internet, creating websites functional and making them visible on search engines and other sites and thematic portals.

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The Legal Rights of Musicians

There are numerous royalty rights associated with the writing, publication, performance and distribution of music that have to be sorted out by a complicated infrastructure that the music industry maintains to protect its own. But when you get back to the basics, the copyright of a piece of music works in music the same way it does in any literary field. That copyright, at least at first, belongs to the songwriter. The issue is as much one of enforcement as it is whether the rights are there or not. This is a judgment call to be made by the songwriter, the publishing house and the legal representation of all involved. Sometimes seeing your creative material used has such a positive marketing value that to start a legal battle for the monetary rights could hurt your music career as much as it might help you. So this is a valuable service that is provided by the publishing house. In exchange for handling all of the promotion of the music, the publishing house takes over 50 % of the copyright. This may seem like a lot to give up but there is a hidden side to sharing copyright that benefits the songwriter maybe even more than the promotional help the publishing house provides. Because the publishing house now has a vested interest in that creative work, they also have a vested interest in protecting it. A copyright over a piece of music, at least on paper, is a pretty strong legal right. It covers all aspects of how that song can be used. If the song is used on a recording, obviously the songwriter has some rights to the proceeds of that release. But even if the song is just covered in a performance, technically the copyright owner has some rights to payment for the use of that exclusive creative intellectual material. Within the music industry, the ability of copyright to protect an artist's work has come under new challenges in the last ten years. The rise of peer-to-peer file sharing, online music downloading and other internet related ways that music gets passed around has presented some real challenges to musicians to collect what is due them as owners of music under copyright. These are decisions that musicians and owners of copyright or royalty rights are making every day in the music industry. The debate over the value of fighting for copyright versus allowing small infractions in exchange the marketing value of your music being heard is one that is held more and more as music sharing has become more common with the spread of internet services. While a strict copyright lawyer might argue that once you stop defending your ownership, you loose it forever, the truth of the marketplace is not always that black and white. The rights are there, to be sure. But the wisdom of how to let your music make you more successful calls for the use of judgment and a savvy that comes from your extensive knowledge of how the music industry really works. That is where the simplicity of the situation ends. For most songwriters, complete ownership of a song rarely remains the exclusive property of that author of the song. Most songwriters work with a publishing house to get their music out on the market. Even if the songwriter is writing songs for their own band, the publishing house provides the valuable service of not only publishing the song or songs but getting them out on the market to be covered or produced by others as well, if that is how the songwriter wants.

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#llstrangelove
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7 Keys on How to be a Successful Music Artist (Part 3 of 7)

Image, Live Performance, and Music Career Coach, John Germain Leto gives a seminar at BMI in Los Angeles where he highlights his Blueprint for Music Success program

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou
#loudinirockandrollcircus #llstrangelove #loulombardi

7 Keys on How to be a Successful Music Artist (Part 2 of 7)

Image, Live Performance, and Music Career Coach, John Germain Leto gives a seminar at BMI in Los Angeles where he highlights his Blueprint for Music Success program

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou

#loudinirockandrollcircus #llstrangelove #loulombardi

7 Keys on How to be a Successful Music Artist Part 1 - 7

Image, Live Performance, and Music Career Coach, John Germain Leto gives a seminar at BMI in Los Angeles where he highlights his Blueprint for Music Success program.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou

#loudinirockandrollcircus #llstrangelove #loulombardi

Real Advice For Independent and Unsigned Artists

Major label signed artist as well as unsigned and independent artist in many cases still need to know the basics. Many artist have signed to companies and toured the world to end up broke and working dead end jobs. 
It's good to have enthusiasm and passion, but at the same time make sure you are dealing with the basic fundamental things that you need to do and know what to look out for. 

In today's business, you can produce and market digitally without signing the old prehistoric contracts. Veteran entertainment industry insider and marketer explains the basics of what one should really do to build a successful foundation and music career. 

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou

#loudinirockandrollcircus #llstrangelove #loulombardi

7 steps of Successful Music Marketing

It's both a blueprint and a roadmap that you can also use to create the kind of music career you desire. It's also deceptively simple although the implementation will require that you learn some step-by-step techniques and tactics. 

1. Build Your Fan Lists
What is the one thing that all successful artists have in common - LISTS. Lists are the lifeblood of your business as a musician and without them it's almost impossible to make a living from your craft. 

2. Develop Relationships With Fans
The relationship with your lists will sustain you emotionally, creatively and financially over many, many years if you do it right. 

However if you disrespect your lists, speak down to them, or treat them as just a source of income then you are likely to have a very short career in music indeed.

3. Learn What Fans Want
There exists two main schools (or Tribes) in the marketing of music, the Cool Kids and The Musicpreneur. These two tribes have very different thoughts when it comes to innovation in music and the idea of listening to your fans.

4. Create Work That Excites Fans
A musician today has two jobs; creating and communicating. Music Business Institute is primarily about teaching the latter rather than the former because we have to assume you know how to create exciting work. Creating is about honing your craft as a musician. Communicating is about learning how to market and sell what you have created. It's why we call it the Music Business. Music + Business.

5. Identify Fan Type
OK, by this point you know that building lists, developing relationships with them, learning what they want and creating work that excites them is important. The 'fan ladder' looks to move someone from just being mildly interested in your music to where they will buy everything you ever produce (concert tickets, recordings, merchandise). You want to move them from being a 'suspect' to a 'super fan' or "true fans". 

6. Empower Super Fans
Successful artists always have their own small army of super fans. Beliebers (Justin Bieber), Swifties (Taylor Swift), Little Monsters (Lady Gaga), Lovatics (Demi Lovato) and Smilers (Miley Cyrus) are all examples of Super Fans.

7. Promote Work Using Events

The final step is about promoting your work using events. Firstly events they create excitement around your music. There are different types of events which can be used to promote your work. There are product launch events, tour announcement events, promotional events and many more

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/


Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou

#loudinirockandrollcircus #llstrangelove #loulombardi

Music Marketing on Facebook & Twitter, What & When to Post

Do you ever get stumped wondering what you should share with your fans, friends and followers online? Do you ever worry about bombarding your followers with too many updates? In this three-and-a-half minute video I cover:
- Advice about how often you should post to Facebook and Twitter
- What to post when you think "I don't have anything to say" (which is a big mistake)
- How to establish yourself as a valuable authority and resource on your genre


Check our our free music promotion at http://www.loulombardimusic.com/freepromo/


Stay tuned for more great music marketing tips, tools and tactics!
Rock on!
Lou

#loudinirockandrollcircus #llstrangelove #loulombardi

Insider Tips from LEGENDARY A&R Executive Don Grierson Part 6

In this Independent Artist Secrets video we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to songwriting.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!

Lou

Insider Tips from LEGENDARY A&R Executive Don Grierson Part 5

In this Independent Artist Secrets video we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to the music business.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!

Lou

Insider Tips from LEGENDARY A&R Executive Don Grierson Part 4

In this Independent Artist Secrets video we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to performance.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!
Rock on!

Lou

Insider Tips from LEGENDARY A&R Executive Don Grierson Part 3

In this Independent Artist Secrets video we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to singing.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!

Rock on!

Lou

Insider Tips from LEGENDARY A&R Executive Don Grierson Part 2

In this Independent Artist Secrets video we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to production.

Check our our free music promotion at http://www.loulombardimusic.com/freepromo/

Stay tuned for more great music marketing tips, tools and tactics!

Rock on!

Lou

Insider Tips from LEGENDARY A&R Executive Don Grierson

Hi 

In this installment of our musicmarketing series we have the fortune of bringing you the expertise of legendary A&R executive, turned artist development consultant, Don Grierson. Don has worked with many big acts over the years, including Heart, Duran Duran, Joe Cocker, Tina Turner, Celine Dion, and Bob Seger (just to name a few). In this video, Don shares some of his experience and expertise, as it relates to music promotion.

https://youtu.be/JR3h87M1INg

Stay tuned for more great music marketing tips, tools and tactics!

Rock on!

Check out our free promotion at http://www.loulombardimusic.com/freepromo/

Lou